Why Women are Prepared for Financial Success

Oct 18

Statistics don’t mean everything. Read enough about women and money online, and you will run across numbers indicating that women finish a distant second to men in saving and investing. Only 42% of women save a specific amount money each month for retirement, the State Farm Center for Women and Financial Services at the American College finds. Aon Hewitt says that the average 401(k) balance for a man at the end of 2012 was about $100,000, while it was only about $59,300 for a woman. And so forth.1,2

Depressing? Well, consider that you can be the exception. (Maybe you are right now.) You may already have the discipline and patience central to smart investing and saving.

Is making a household work all that different from making your money work for you? You may or may not have to broaden your skill set a bit to save and invest well for retirement; chances are, though, you already have some abilities you can draw on effectively.

The latest edition of Prudential’s “Financial Experience & Behaviors Among Women” study (2012-13) shows that 54% of women either feel “very knowledgeable” or “somewhat knowledgeable” about financial products. The previous edition of the study noted that 95% of women are financial decision makers within their households, with 84% of the married women surveyed solely or jointly in charge of household finances.3,4

Given that level of participation and control over household finances, is it such a stretch to believe many women could become equally financially literate in their understanding of stocks, bonds, commodities, and insurance? It isn’t a stretch, especially when you think about how much good financial knowledge is out there, some of it free of charge.

Most household financial decisions are short-term decisions. They are geared toward this month or this year, and often relate to cash flow management or debt management. The simplest step toward financial freedom for many women – perhaps the most valuable step – may be moving from a short-term financial outlook to a long-term financial outlook.

Think about becoming the “millionaire next door.” In many cases in this country, wealth is grown slowly and steadily. We all dream of a windfall, but usually individuals amass $1 million or more through a variety of factors: ongoing investment according to a consistent financial strategy, the compounding of assets/savings over time, business or professional success, and perhaps even inherited wealth.

When the focus moves from “how do we make it work this month” to “how do we make moves in pursuit of our financial goals”, the whole outlook on the meaning and purpose of money begins to change. What should money do for you? What purpose should it have in your life? What can you do to make it work harder for you, so that you might not have to work as hard in the future?

Women have the wisdom, prudence and patience to make superb investors. Understanding the financial world is ultimately a matter of learning its “language” and precepts, which will quickly seem less arcane with education. Today, do yourself a money favor and ask to talk with a financial professional who can help you define long-term and lifetime financial goals and direct some of your money in pursuit of them.