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Anyone can make money when the markets are going up.  What you do when they go down is what can really make a difference.

Investing >> Custom Portfolio Management

Custom Investment Management Solutions

When it comes to investing, there isn't a "right" way to define success - but it is important to understand what success to you looks like.  Most investment strategies define success as "beating the market".  This can be good if the markets are up, say 10%, and your account is up 12%.  In this case, you are up more than the market which is a good thing.  But what about when the markets are down?  Under this same definition, if the markets are down, say 30%, and you're only down 25%, your investment manager may think they've done a great job for you.  The problem of course, is that you are still down 25%.

 

A different definition of success.

Our ETF offering - Cruise(SM) - defines success as beating the market; and if that is what you are looking for, we believe Cruise(SM) may be just the right fit for you.  But before doing so, consider this...

Anyone can make money when the markets are going up - what you do when they go down is what can really make a difference.

If you had been able to invest $200 in the market (the S&P500 for example) back in 1928 - and you left that money alone until 2014, your account would have grown to $23,734.

However, if you had invested the same $200 from 1928-2014 but you missed out on the 30 best months during these 86 years, you'd only end up with $898.

That's a big difference.  Being in the right place at the right time was important.

(Source: www.econ.yale.edu/~shiller/data.htm)

However, it's nothing compared to how much you'd have if you had missed the 30 worst months - if you had avoided being in the wrong place at the wrong time.  In this case, you'd have an account valued at more than $1,896,419.

Not double. Not triple... but instead, more than 79 times more money.

So what's more important?  Being in the right place at the right time? or avoiding being in the wrong place at the wrong time?  What does your investment strategy focus on?  Request a complimentary proposal and we'll show you how our custom investment management solutions are different.